Agenda

Take your marketing and sales knowledge to the next level with SMASH's 2023 Executive Education Program! Our comprehensive agenda features unique and timely educational seminars, workshops, and presentations from top-level industry professionals, consultants, and authors from across North America.

No matter your experience level, you'll find relevant topics to help you reach your marketing and sales goals. With SMASH's Executive Education Program, you'll be armed with the latest information and best practices to take your organizations goals to the next level.

 

Educational Tracks

Focused sessions take deep dive into topics most relevant to you and your organization:

Sales Strategy and Management session equips the SMASH community with the essential tools to drive revenue growth. Through focused sessions on pricing strategies, sales team development, the identification and implementation of key performance indicators (KPIs) to measure and enhance sales lift, and creating effective internal sales training, participants gain valuable insights into maximizing their occupancy and census.  

Marketing Strategy and Management sessions delves into cutting-edge techniques to drive consumer engagement and boost brand success. Participants will explore topics from motivating the consumer through the power of behavioral psychology, navigating the evolving landscape of unification of traditional and digital media, and uncover successful, personalized marketing automation strategies. Interactive panels featuring insights from primary consumers provide invaluable perspectives on effectively reaching and resonating these key demographics. 

Digital Marketing features engaging content designed to equip attendees with the latest trends and strategies in the digital marketing landscape. From sessions on search engine optimization (SEO) and leveraging the power of Google Analytics to mastering lead generation and harnessing the potential of artificial intelligence (AI). Participants will gain critical strategic approaches to leveraging various digital marketing channels, empowering attendees to optimize their online presence and achieve remarkable results. 

Post Acute Sales and Marketing Strategy content is dedicated to enhancing sales and marketing strategies in the post-acute care industry, aimed at boosting census and revenues. Attendees will gain valuable insights into effective sales leadership, attracting and retaining top sales talent, and leveraging sales and marketing technologies for improved performance. Furthermore, sessions will delve into the strategic utilization of clinical data to gain professional referrals, the latest in FTC and HIPPA marketing compliance and cultivating a culture-based approach to facilities and offerings to drive consumer stays and achieve outstanding results in the post-acute care sector.