Advisory Board


dboheimDena Boheim  — Director of Marketing  — Benedictine Heath System

benedictineHealthI love SMASH! To finally have a conference that focuses on exactly what I do day-in and day-out is amazing and my team thinks so too. Sales, digital, traditional marketing, it's all here. And the opportunity to connect with individuals who are in roles similar to me is invaluable. If you can only attend one conference, SMASH should without a question rise to the top of your list.
charperChris Harper — VP, Communications  — The Arbor Company

thearobourcoSMASH is my favorite conference of the year! It rivals many of the “non-senior living” sales and marketing conferences that I attend and is leaps and bounds ahead of the industry-specific conferences I’ve been to. I love that it is wholly dedicated to sales and marketing for senior living. The conference is the right mix of education and networking. And that’s not networking for the fun of it, but truly connecting with other sales and marketing professionals to talk about the issues that vex us all.


Dan HutsonwebDan Hutson — Chief Strategy Officer — Human Good

Human Good LogoAt last we have a conference that aspires to take us beyond the tired strategies of the past. SMASH is the senior living industry’s introduction to the technology-fueled innovative practices that are reinventing sales and marketing in other lines of business.


MarkIngramHeads 018Mark Ingram — Principal and CMO — SenioROI

SENIOROI logoIt has been awesome. A wonderful experience of specifically marketing dedicated to retirement professionals. I haven’t been to any other conferences in the 15 years I’ve been doing this that are concentrated on marketing. The mixture of for-profit and non-profit is something I don’t see at any other conference I attend. SMASH has been a huge success for us to attend.



CindyLongfellowCropped1Cindy Longfellow — VP, Business Development, Sales and Marketing — Juniper Communities

Juniperlogo-LogoThe SMASH Senior Marketing Sales Summit is the new “must attend” event. The opportunity to connect the world of senior living marketing with the rest of the marketing world is invaluable. While the senior care industry has embraced many of the newer strategies and tactics employed in other industries, we have generally been slow adopters. SMASH enables us to accelerate our knowledge and growth to meet the incredible changes coming to health care in general and senior services in particular.


FaithFaith Ott — President and Owner — Sage Age Mature Strategies

sageage.png.pagespeed.ic.jYnHTi3D5  copySMASH will be the premier event of its kind in our industry and elevates attendees to the pinnacle of evidence-based sales and marketing knowledge. By providing an exceptional professional forum for sharing the latest sales and marketing insights and innovations with experts from inside and outside of our industry, participants will be equipped with the most effective tools for achieving successful growth in our continuously evolving and increasingly competitive industry.

Jessica Phaup Jessica Phaup, Vice President of Sales, Sunrise Senior Living

Sunrise Senior LivingSMASH is a must attend event for industry leaders who want to learn forward looking ideas for connecting with senior living customers. The subject matter is packed with creative approaches and solutions to enhancing sales and marketing efforts beyond the norm. The content is rich with best practices from inside an outside of the industry and attendees are sure to feel inspired and re-energized.


Hal-Price-27Hal Price — Senior Vice President, Strategic Partnerships — Aegis Therapies

AEGIS LogoSMASH brings together the best and the brightest in senior care sales and marketing to address strategies for adapting to a rapidly evolving healthcare landscape. The opportunities to collaborate with industry leaders will help advance our knowledge and allow us to share best practices. Together, we can set the course for success.


lrainLola Rain — Director of Digital Media  — Eskaton

eskThe SMASH conference offers marketing and sales professionals an opportunity for education and networking. The sessions are uniquely focused on long-term care while providing insights and best practices found in other industries. Whether you have an analytical mind or are looking for creative solutions to your pain points, there is a track for you. The best part is finding people from around the country that have the same struggles in their day to day responsibilities. We are here to learn from one another.



BryanreynoldsBryan Reynolds — Integrated Marketing Director — Episcopal Retirement Homes

logo-erhIt is great meeting with and learning from top marketing professionals that specialize in the senior living industry. The professionals who attend SMASH are of the highest caliber. The speakers have really interesting and diverse backgrounds, and the topics are advanced and engaging. I haven’t seen a lineup this strong and narrowly focused for professionals since I joined the industry.


srusShonia Russelle — Assistant Vice President Healthcare /Post-Acute Sales, Marketing & Communications — Otterbein Senior Lifestyle Choices

OtterbeinSMASH filled the gap of the missing component which our industry so desperately needed. A conference, forum, community, as well as a network of its own created by professionals in our field who understand what sales & marketing professionals desire, is truly inspiring.


daniel schwartzDaniel Schwartz - Chief Operating Officer - Almost Family

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csimmonsCraig Simons  — Director of Digital Marketing  — Benchmark Senior Living

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htarHeather Terhark — VP of Ancillary Services, Director Sales and Marketing — VIVAGE

vivaSMASH provides innovative strategies and solutions for today's Senior Care providers that will help position us for future market share and growth. The opportunity to learn from other forward-thinking leaders is so crucial to the long-term success of all organizations. SMASH gives you the ability to connect and network with other organizations and partners specifically focused on Sales and Marketing. SMASH is the pinnacle conference for all Senior Care providers.


Bob-WerdanBob Werdan — Vice President Marketing & Sales — Presbyterian Homes

Presbyterian Homes Logo 2017To be a true leader in any industry, you must look outside the industry for inspiration on how to do things not only better…but altogether different. Senior’s housing and long-term care is on the threshold of unprecedented change. It’s time to look at things differently! SMASH inspires you to look at things differently.

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